What can BPM Vendors Learn From the iPhone?

Whether you love iPhones or loathe them, you can't argue that they are an absolute phenomenon and are driving amazing revenues and profits for Apple.

Mark Mcgregor (Fellow BPM Nexus Board member) discusses the thing that Apple (in a saturated mobile phone market) did very well with it's iPhone that BPM vendors should look at. Some very astute observations here and something that I think more vendors should be focusing on.

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Posted 3 months ago by Gary 

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